According to Nielsen’s “Global Trust in Advertising and Brand Messages“ report, when a brand is attached with the name of a TV Show or is seen inside the show (product placement), the audience trust grows into the brand/product by 40%, more than seeing straight brand advertisement. Therefore, sponsoring a TV show is always better for a brand to get a more loyal following.
• Gain exposure as an entrepreneurship supporter and enabler in the blockchain community
• Motivate and inspire the next generation of blockchain professionals
• Showcase the company innovation